"National Grand Theatre" magazine works hand in hand with Chenghua District of Chengdu to create a new brand of art popularization

发布日期:2018-07-05     来源: Sichuan News Network

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On the afternoon of July 3, a beautiful violin melody flowed in the press release Hall of the National Grand Theatre. Chen Xi, a violinist, won the admiration of the audience with a soft "Greetings of Love". Just after the sound of the piano fell, the sound of the Kunqu Opera rose again. Yuan Guoliang, the Kunqu Opera performing artist, touched all the people present with a melancholy passage of "Changshengdian Tanci". As invited guest speakers, the two artists, with their wonderful performances, opened the grand duke co-sponsored by the magazine "National Grand Theatre" and the Propaganda Department of Chenghua District Committee of the Communist Party of Chengdu. The curtain of the theme cultural activity "Wen Tou Chenghua Art is Contracted".


In 2008, with the opening season of the National Grand Theatre opening, the magazine National Grand Theatre, as the official publication of the National Grand Theatre, opened its historical mission to further enrich the popularization and promotion of the elegant art of the National Grand Theatre by publishing information, comments and knowledge of culture and art at home and abroad. To meet the cultural and artistic needs of the public and promote cultural and artistic exchanges between China and foreign countries. In January 2013, the National Theatre magazine was officially released worldwide. Over the past decade, it has not only recorded the development and achievements of the National Grand Theatre since its establishment, but also witnessed the vigorous development of domestic cultural undertakings and industries, and has always paid attention to the trends and trends of world stage art. In order to let more people know about the elegant art and enter the elegant art, the National Grand Theatre magazine has set up a forum column since its publication. The forum is not only a column of magazines, but also a brand activity of magazines. Several series and nearly a hundred forums have been held successively, such as "Art Influencing Life", "Art Speaking in Library", "Overseas Chinese Artists", "Classical Artists". This art popularization activity, which is deeply loved by the vast number of elegant art lovers, is also the first and only one of the Grand Theatre to go out of the capital and face the public of the whole country. In recent years, Yibranding activities have left sparks of art dissemination in Guangzhou, Chengdu, Nanjing, Shanghai and other places.


Chenghua District of Chengdu City, located in the northeast of Chengdu City, is the largest central city in Chengdu City. Chengdu actively takes the lead in building a national central city that fully embodies the new development concept, and strives to build a regional brand of "Wenlu Chenghua", which is a model of medium and excellent quality. Recently, UCI Urban Cycling Competition and Youth Music Week in Friendship City have been successfully held. This cooperation with the National Grand Theatre has the same goal and coincides with each other. The two sides will jointly sponsor a series of "Wen Tu Chenghua Art Contract" forums, which will invite famous artists from home and abroad in opera, symphony, dance, drama, opera and other fields to come to Chengdu to share their artistic experience, life perception, stories and so on, and to explain the vastness in the simplest and most understandable language. Deep artistic culture, so that the broad audience in a relaxed atmosphere, to accept the edification of elegant art, learn to appreciate classical art, enjoy professional art education.


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Cai Dalin, Standing Committee and Minister of Publicity of Chenghua District Committee of Chengdu City, said: "Chenghua District cooperates with the national cultural and artistic media platform such as National Grand Theatre magazine to invite famous domestic artists to Chenghua, so that the people of Chenghua District can have the opportunity to face to face with famous domestic artists and feel the charm of art. Acceptance of the latest art theory will further enrich the spiritual and cultural life of the grassroots people in the whole region, enhance the cultural connotation of Chenghua City, and enhance the soft power of urban culture and urban charm.



According to Gong Jicheng, director of the Brand Promotion Center of the National Grand Theatre, "Culture is the unique mark of a city, but also the root and soul of a city. Chengdu is known as the kingdom of heaven, with a strong history and culture, is an important birthplace of ancient Shu civilization. Tianfu culture has a profound and broad cultural roots, so it has a new cultural vitality. The elegant art of the National Grand Theatre is combined with Chengdu's rich history and culture. The promotion platform of the National Grand Theatre magazine is connected with various lectures and activities in Chenghua District of Chengdu in order to inherit and carry forward the excellent traditional Chinese culture.



The organizers of the press conference include the Standing Committee of the Chenghua District Committee of the CPC, the Minister of Propaganda Cai Dalin, the Director-General of the Chenghua District Culture, Radio, Television, News, Tourism and Sports Bureau of Chengdu, Yang Nan, the Secretary of the Taopi Road Street Party Committee of Chenghua District, Liu Yin, and the Deputy Director-General of the Chenghua District Culture, Radio, Television, News, Tourism and Sports Bureau of Chengdu. Xi, Tong Hao, Deputy Director of the Management Committee of the East Suburb Cultural and Creative Agglomeration Area of Chengdu, Gong Jicheng, Director of the Brand Promotion Center of the National Grand Theatre, Zhao Shuang, President of the magazine "National Grand Theatre", and so on.

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